The Most Interesting Idea

Consider all the set readings that you have engaged with to this point and write a 200-250 word synopsis of the most interesting/challenging idea. Think about the ideas and issues that the texts have raised in relation to your own practice. Which ones do you want to find out more about and why?

Out of all the texts I have read it think the idea that resonated with me the strongest can be found in the Drift and Float extract, written about April Greirman.  The suggestion that design has become increasingly chaotic and overwhelming alongside the increasing media presence is something that I believe to be true. I also believe that there is now a resistance against this. I think this to be true for multiple reasons. 
Scandinavian design and minimalism has manifested itself within Western design more and more within the past decade. 
This generation are actively resisting brash branding, bright colours and oversized logo’s in order to just grab attention. More effort is being put into creating a cohesive aesthetic that is marketable as well as looking high quality. 
There has been a dramatic decline in younger generations watching traditional media, such as television, meaning mainstream media is less influential, and the alternative social media narrative has taken its place. 
I would like to find out more about the exact reasons minimalism has solidified its role in Western design and I am interested to see how long it will remain there.